Are you struggling to make your content stand out in the crowded world of search engine optimization (SEO)? Well, you’re not alone! With countless websites vying for the top spot on Google’s search results, it’s crucial to give your content an edge. And one way to do that is by using decision trees.

In an interview with Trudy Rankin, Nik Thakorlal, founder of LeadsHook, revealed how he’s working on a project that uses decision trees to accompany every SEO article they create. It’s an innovative approach that not only improves the customer experience but also sends a positive signal to Google. Keep reading to learn more!

Interactive PDF

Simply sending a PDF to your audience and expecting them to figure it out can be overwhelming and lead to low engagement. The PDF could be a lead magnet, an e-book, or a guide.

One way to make your PDF more interactive and engaging is by creating clickable links that take people straight to the part of the PDF they need. This can turn your PDF into a cheat sheet, highlighting only the most relevant information for your audience, while removing the unnecessary fluff.

Pay per lead as a potential business model for your business

Pay per lead allows businesses to pay for only the leads they receive, rather than paying for a service without knowing how effective it will be. The pay per lead market is popular, with almost 50% of businesses using it, and consulting services are available for those who need help.

Pay per lead can be extended even further to pay per customer, where a business pays a percentage of sales. This option is more complex, and businesses need to take care of traffic, landing pages and conversion language. It’s a natural progression from pay per click.

Lead generation and selling process

Lead generation is a critical aspect of sales and marketing for businesses, especially in this digital era. For companies selling high volumes of leads, the process involves generating leads for businesses and selling them to related parties simultaneously.

For instance, if a lead provider generates leads for accountants who don’t do tax, they can sell them to a tax specialist, a financial planner, an estate planner, and a marketing strategist. This way, the lead provider generates leads and immediately liquidates them to those related parties.

How a smaller pay-per-lead agency can still find a way to compete

For smaller pay-per-lead agencies, competing against bigger companies with deeper pockets can be daunting. However, there are still ways to gain expertise and build up a business. One approach is to focus on specific niches and gain expertise in those areas. Another strategy is to invest time in upskilling and staying up-to-date with the latest trends and best practices.

While larger companies may have advantages in terms of volume and scale, they may not be optimizing their processes and leaving opportunities for smaller agencies to capitalize on. Ultimately, providing quality service and building relationships with clients can set a smaller agency apart and make them a strong competitor in the market.

Stop buying courses, run experiments instead

Investing time, energy, and money into running tests in marketing is a more effective strategy than needlessly spending more money on courses. In fact, you can get 80% of what you need from a course on Udemy, and the other 20% will come from running tests and sharpening your toolkit through experience.

The real pandemic in business is the fear of going live and facing failure. But remember, the guys who win are the ones who have the tenacity to run just one more test, to hang in there a little longer and run through a few more bad results.

A lot of people get exhausted before even going live. They spend weeks, even months, trying to make everything pixel perfect, only to launch and fail anyway. Don’t let this happen to you. Preserve your time, energy, money, and enthusiasm by launching early and embracing the failures. Stop buying courses and start running experiments today.

It’s not all about page speed!

When it comes to lead generation and funnel optimization, many people focus too much on page speed. They believe that if their score isn’t perfect, their funnel will fail. However, this isn’t necessarily true.

While page speed is important, other aspects such as the offer, the copy, and the hook should be prioritized. These elements are what resonates with the market’s problem and can lead to conversions. Even a fast-loading page won’t do any good if it doesn’t speak to the audience’s needs.

To put this into perspective, some of the world’s most successful websites like Amazon and Google score poorly in page speed metrics. But they still manage to dominate their industries because they have the right message, brand, and other essential factors in place.

Keep your customer hooked!

It’s more important to focus on the front end of your funnel and get people to consume what they’ve already purchased than to try and sell them the next thing. This is because by profiling your customers and understanding their needs, you can offer them a better solution that will keep them engaged with your product or service.

For instance, if you’re selling a weight loss course, you could ask your customers how many times they’ve attempted to lose weight, what weight loss fads or systems they’ve tried before, and so on. Based on their responses, you could then suggest an advanced program that meets their specific needs.

By doing this, you are essentially doing a one-on-one consultation with your customers at scale, without ever being involved. This increases the likelihood that they’ll consume the product they’ve just purchased and take action as a result. Additionally, it reduces your refund rate and sets up your second sale, without having to use complicated upsell sequences and VSLs.

Treasure the tyre kickers.

As a business owner, it’s common to want to get rid of tyre kickers – those people who seem to waste your time by showing interest but never actually buying from you. However, it’s important to treasure them instead. Tyre kickers may not be a good fit for your current offer, but they could potentially become customers with a slightly different approach.

Rather than throwing them out of the funnel altogether, cut them out for now and focus on profitable customers. Don’t completely dismiss them. Instead, use your profits to run smaller tests and come up with new hooks, ideas, and marketing funnels. This approach could potentially result in 3, 5, or even 7 different types of funnels for the same product.

Uncommon quiz-based business models

The key to success with quiz-based business models is finding a unique offer that no one else has. By selling to one person and adding or removing something from the offer, a business can create a pre-built unique selling proposition (USP). The possibilities are endless, and with the right approach, quiz-based models can add value to your business and help you monetize your data.

Take the example of a UK bookkeeper who started using decision trees to get accounting clients, but soon found that their clients were more interested in the quiz format itself. The bookkeeper sold their accounting practice and now provides decision trees as a service.

Another entrepreneur in Colorado is making a million dollars per month by leasing decision trees to insurance agents. This clone-and-change model is easy to replicate and has proven to be successful in multiple industries.

Data is the new oil!

Data is often referred to as the new oil, and for good reason. Just like oil, data has become a valuable resource that can be mined and refined to provide businesses with valuable insights and information.

Nik discusses the idea of becoming your own mini-Facebook. This means collecting and monetizing your own data instead of relying on social media platforms to do it for you.

With the rise of technology and the internet, companies are collecting more data than ever before, and those that can effectively analyze and use this data to inform their decision-making processes can gain a significant competitive advantage.

Author Notes:

kendoedwin is a freelancer on Fiverr who helps turn your podcast transcripts into SEO-friendly blog posts

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Note: The links in this article are affiliate links. That means that if you click the link and make a purchase, West Island Digital will receive a small commission at no extra cost to you. For which we thank you because it helps us continue to work with carers who need a way to earn money for themselves and their families.